Saturday, November 24, 2012

Tackling Childhood Obesity...On TV?

The three kids and trainers on The Biggest Loser
Many of us are familiar with the rising problem of childhood obesity in the United States. Organizations and political leaders are taking charge of this issue in a variety of ways. For example, First Lady Michelle Obama with the Let's Move Campaign and the NFL with their Play 60 initiative. Both of these campaigns, and many others, strive to put an end to childhood obesity by encouraging children to be active and eat healthy. American's spotlight on obesity does not end with these campaigns. 

In 2004, NBC debuted a show called The Biggest Loser. In the show, obese contestants compete to lose the highest percentage of their body weight (when compared to their initial). In other words, the show is supposed to act as a competition to become healthy. This reality show has been criticized as promoting unrealistic rates of weight loss. The contestants live in a ranch for the duration of the show and their primary focus is on losing weight and learning to eat healthier. In the real world, a person could not commit that long of a period of time (and energy) for weight loss. 

For the next season starting in January, there will be a new aspect to the show. Besides the return of one of the most well known trainers on the show, Jillian Michaels, three teens from the ages of 13-17 will be featured. One article talks about the addition of the new members by saying, "With childhood obesity at an all-time high, jeopardizing the health of kids and future generations, The Biggest Loser is committed to fighting this epidemic by featuring children to serve as ambassadors for change who can inspire kids all over the country to get healthy"(NBC). The children will "serve as ambassadors" because instead of living in the ranch and doing weekly weigh-ins, they can continue their lives at home but will be able to lose weight and in the process will inspire others. Also, NBC is trying to reach a wider and more diverse audience with the teens. I think that this is a great idea but it makes me wonder if it is really the best for kids struggling with their weight to be put in the national spotlight. NBC has adressed these concerns by saying that these kids are already being bullied about their weight and this show would serve as a support system for them and their families. Do you think that it is alright to have children participate in this show? What other issues could arise from this?

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