NRA Aiming at a Surprisingly Young Audience

Recently there has been even more attention on the issue of gun laws because of tragedies that have swept the nation like the Sandy Hook School shooting. The most well known proponents of keeping gun rights is the NRA (National Rifle Association). According to this article, the NRA has released an iPhone app that is targeted at a younger audience. This app called "Practice Range" it is quite self explanatory considering that the app consists of virtual shooting ranges. What is even more remarkable is that the app is rated for ages 4+ in the App Store. Of course there are countless shooting games that exist primarily in video game form and many of these are rated mature( ages 17 and up). The difference is though that the shooting video games are often very gory and brutal whereas the purpose of the app is,"[to] instill safe and responsible ownership through fun challenges and realistic situations. It strikes the right balance of gaming and safety education, allowing you to enjoy the most authentic experience possible"according to an NRA spokesperson. The use of the word "authentic" already does not sit well in my mind. Even if the game does not include shooting people, it is supposed to simulate shooting a target. Does the NRA really believe this content is alright for 4 year olds? I do have to adress that in my community, I feel like people are very close minded and may not understand when it comes to gun rights. Many people around here do not practice shooting as a sport and only see the negatives. By putting this app in the market, the NRA is not promoting violence rather a sport or a hobby. Do you think the NRA was out of line by releasing this app?